First, the very basic step is use an auto-responder and the most favored online auto-responder is Aweber. You can also do your own surveys and find the one that fits your marketing needs and allotted budget. Most of these auto-responders services often charge $20 a month and provide an extensive training program on how to use their system.
Second, create a sign-up form once you availed the auto-responder?s services, wherein you can place your code in every web page you have. Remember, online users when they do visit website pages, they don?t only concentrate on one section like the home page they might be curious and proceed to browsing the rest of your website?s pages. Putting your sign-up form in every page of your website helps you create your mailing list in a shorter period of time.
Third, bundle up your email message with a freebie that can be in the form of a relevant news update, quality article or anything that could be of good use or source of information to your target consumers. Doing this step will not only increase your online visitors who will be interested in subscribing to your mailing list, but also encourage more followers to visit your site and read something that would add up to their knowledge.
Fourth, to fully utilize the benefits of your auto-responder, be sure to prepare ahead of time your follow-up messages. Having them already written in advance would save you time and prevent them from getting missed out or forgotten. Most follow-up letters only have a range of 200 words count and they always have something informative or interesting idea attached for their receivers.
Fifth, make use of ?Tips or How to? in publishing your newsletters and try to send them every month, so that your subscribers can have access to fresh and recent updates about your company or business and they will have a reason to look forward your next email. This is an effective way to continually bridge the gap between you and your target niche by making yourself readily available for their convenience or queries even in the forms of newsletter. Not only will you build a lasting relationship between your consumers, but this can already be a form of advertisement as you try to squeeze in some valuable news related to your new product or service.
The above steps are just the basics in starting your email marketing strategy. Of course, there are other ways or means to get you on track with your promotional campaign and get noticed. Find an internet marketing technique that would greatly benefit your business.
One key pointer that you must bear in mind is a sign-up form should always be included in all your web pages because this is a sure way to build-up your target list of potential clients. Carry on with all your marketing plans and aim to stay in whatever business you are in for a long period of time.
Tagged Auto responder, Aweber, AWeber Communications, business, Email marketing, Mailing list, marketing, Marketing and Advertising
About Doree Lyn Nuguid
Doree is an article writer and blogger by passion, an entrepreneur at the same time. At the moment, an active online freelance writer offering her expertise in writing related to the business, marketing and finance sectors.
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Source: http://www.thewebexecutive.com/2012/03/effective-email-marketing-5-simple-steps-to-follow/
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